Play with ideas. Listen with your eyes. Think with your hands.

Ideation | Innovation | Transformation


Dieter Reuther


Rooted in years of experience in innovation and design, my expertise lies in fostering inclusivity, igniting innovation, and building knowledge. My journey has been at the intersection of creative problem-solving and transformative thinking.

As a certified facilitator of the LEGO® SERIOUS PLAY® method, I’ve spent over a decade crafting immersive workshops that bridge the gap between ideas and action. The cornerstone of my workshops is the power of play and storytelling. Through these dynamic sessions, I guide organizations in crafting narratives that drive change.

With a Mechanical Engineering degree from Germany and an MBA with an emphasis on servant and ethical leadership from the USA, I have traversed the consulting and software industries, launched my own design firm, and served as the Director in Design Operations and Information Technology at Ziba, a global innovation and design consultancy in Portland, Oregon. Most recently I was VP of Brand and Creative at Piaggio Fast Forward, a robotics startup in Boston.

In my workshops every voice is heard, and every idea can flourish, laying the groundwork for transformation and for a journey of innovation, harnessing the collective brilliance of teams.

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Custom designed team workshops break down demographic, profession or culture based barriers and help team members communicate better. I believe in the potential of people and that everyone within an organization can contribute to discussions, solutions and outcomes.


Leveraging solid methodologies, strategic thinking and practical experience we help our clients ensure that insights and opportunities translate to real design and business solutions, that envision, shape and launch products, communications and services.


I help you maneuver through complex leadership challenges by breaking down situations into simple, easy to understand three-dimensional metaphorical models; I also break down communication barriers that exist between diverse disciplines, teams and ranks within an organization.

"Play is the highest form of research."

Albert Einstein

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How Lego Bricks Can Make You a Better Leader | O'Reilly Media

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LEGO® Serious Play® in UX Research | How Lego Bricks help voice our Feelings, Needs, Desires, and Ideas | Belinda Doveston covered a session we led for the NH UXPA group in her latest podcast Bridging the Social Divide. Listen to a clip from this podcast.

Image: Dieter Reuther

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As a child you used to play with them. You used them to display your imagination. Build spaceships, castles, and race cars. Your mom hated them because they were everywhere. Your dog would eat them and your dad would step on them. But you started thinking in color, movements, and new possibilities. As you grew older it lost its meaning. You had other interests and responsibilities. You had to grow up.

Do you ever wonder what if ...? What if you could go back to building with LEGO bricks and build business solutions that work? Build teams that perform?


Analysis Group
Bristol-Myers Squibb
Cambia Health Solutions
Cambridge BioMarketing
Cambridge Innovation Center
Dyer Brown & Associates
ICON Architecture, Inc.
Innovation Centre Denmark
Liberty Mutual Insurance
Millennium Management
O’Reilly Media, Inc.
Puma SE
Sasaki Associates
Servier Pharmaceuticals
Society of Grownups
Sturgeon Electric Co, Inc.
Veeva Systems, Inc.
VF Corporation
WEX Inc.
Boston University Spark!
Connecticut College
Emerson College
General Assembly
Harvard Innovation Lab
Harvard Continuing Education
Hellenic College
Hult Business School
Salem State University Enterprise Center
Smith College
Southern NH University
MIT Solve
Northeastern University
Northeastern University School of Law
Wentworth Institute of Technology
American Institute of Graphic Arts
Association for Talent Development
Duplessy Foundation
NH User Experience Professionals Association
German American Business Council